Bellevue City Council 2024-2026 PrioritiesCouncil Priorities
Council Priority #1: Customer Service, Access and TransparencyCouncil Priority #2: Brand IdentityCouncil Priority #3: Arts FundingCouncil Priority #4: Affordable Housing Strategy UpdateCouncil Priority #5: City-Owned PropertyCouncil Priority #6: Accessory Dwelling Unit PermittingCouncil Priority #7: Old Bellevue PreservationCouncil Priority #8: EastrailCouncil Priority #9: Diversity Advantage Plan UpdateCouncil Priority #10: Community EngagementCouncil Priority #11: Human ServicesCouncil Priority #12: Homelessness Prevention and Support Programming
Delayed / On Hold
Council Priority #2: Brand Identity
Council Priorities

City of Bellevue’s Council Priorities

Description

Council Priority #2: Develop and establish an updated brand identity for the City of Bellevue that reflects both our past and our future; an identity that is iconic and leaves a lasting impression that Bellevue delivers high quality services and is a place where people want to live, work, learn and play.

Period

Q2-26

Priority Status

Delayed / On Hold

Priority Status Legend

On Track |   Completed | Delayed/On hold | Not Started

Priority Icon

Staff Contact

Michelle DeGrand: [email protected]  

Progress Updates

Coordinating approaches and budget, finalizing contract with DH.

Look Ahead

Initiating work with various teams within current budget availability.

Milestones

Completed
Research
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Completed 12/31/24
Completed
Research into prior brand and identity assessments as well as communications plans, to build on past efforts
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Completed 12/31/24
Completed
Gap Analysis & Brand Identity Recommendations
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 | 
Completed 9/30/25
Completed
Solidify scope of outreach for gap analysis, develop key questions and KPIs
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 | 
Completed 2/28/25
Completed
Conduct outreach/interviews with key stakeholders, determine feasibility or need for a broader/statistically valid survey
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 | 
Completed 5/30/25
Completed
Analyze data received, develop report
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 | 
Completed 6/30/25
Completed
Solidify recommendations and costs for updates to brand identity based on feedback
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Completed 7/31/25
Completed
Present recommendations to decision-makers
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 | 
Completed 8/29/25
On Track
Implementation
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7/1/25 - 12/31/26
Completed
Develop budget proposal for potential elements requiring additional funding
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Completed 12/31/25
On Track
Implement further elements of brand identity updates
Council Priorities
 | 
7/1/25 - 12/31/26
Completed
Begin low-cost updates to brand identity. Identify improvements needing additional financial support.
Council Priorities
 | 
Completed 12/31/25

Reasonable Accommodation

For alternate formats, interpreters, or reasonable modification requests please phone at least 48 hours in advance 425-452-6800(voice) or email [email protected]. For complaints regarding modifications, contact the City of Bellevue ADA, Title VI, and Equal Opportunity Officer at [email protected].