City of Bellevue’s Council Priorities

Description

Council Priority #2: Develop and establish an updated brand identity for the City of Bellevue that reflects both our past and our future; an identity that is iconic and leaves a lasting impression that Bellevue delivers high quality services and is a place where people want to live, work, learn and play.

Period

Q4-25

Priority Status

On Track

Priority Status Legend

On Track | Completed | Delayed/On hold | Not Started

Priority Icon

Staff Contact

Michelle DeGrand: [email protected]

Progress Updates

The initial outreach and brand assessment for the priority has been completed, including five focus groups, a community listening session, a public survey, and targeted engagement with City Council and city staff members. Outreach findings were presented to the council in October, with broad-based support for the identified areas of focus for brand enhancements.

Look Ahead

The communications team will hold a team retreat in February 2026 and solidify the ways and places the enhancements will appear in the team’s work plan. In addition, we are awaiting confirmation on whether technology budget proposals with some of the identified enhancements will be approved to begin work in 2027. Participants who contributed to the study will receive an update in Q1 once the communications work plan is solidified.

Milestones

Research
Council Priorities | Completed 12/31/24

Research into prior brand and identity assessments as well as communications plans, to build on past efforts
Council Priorities | Completed 12/31/24

Gap Analysis & Brand Identity Recommendations
Council Priorities | Completed 9/30/25

Solidify scope of outreach for gap analysis, develop key questions and KPIs
Council Priorities | Completed 2/28/25

Conduct outreach/interviews with key stakeholders, determine feasibility or need for a broader/statistically valid survey
Council Priorities | Completed 5/30/25

Analyze data received, develop report
Council Priorities | Completed 6/30/25

Solidify recommendations and costs for updates to brand identity based on feedback
Council Priorities | Completed 7/31/25

Present recommendations to decision-makers
Council Priorities | Completed 8/29/25

Implementation
Council Priorities | 7/1/25 - 3/31/26

Develop budget proposal for potential elements requiring additional funding
Council Priorities | Completed 12/31/25

Implement further elements of brand identity updates
Council Priorities | 7/1/25 - 3/31/26

Begin low-cost updates to brand identity. Identify improvements needing additional financial support.
Council Priorities | Completed 12/31/25

Reasonable Accommodation

For alternate formats, interpreters, or reasonable modification requests please phone at least 48 hours in advance 425-452-6800(voice) or email [email protected]. For complaints regarding modifications, contact the City of Bellevue ADA, Title VI, and Equal Opportunity Officer at [email protected].