Not Met
Secure media coverage of Maple Ridge as a destination for innovative businesses in 3 industry/regional publications.
City of Maple Ridge Corporate Plan

Description

Making sure that the City is seen as an attractive destination for innovation-driven businesses is the focus of this key result. Securing media coverage highlighting Maple Ridge as a destination for innovative businesses in at least three recognized industry or regional publications will enable the reach of the City to be expanded with key audiences. This Key Result, while ambitious, aims to elevate the City’s profile within the broader innovation ecosystem, attract business interest, and position Maple Ridge as a competitive hub for emerging and technology-driven enterprises.

KR End Date

9/30/26

Complete?

Yes

Completed Date

9/30/26

KR Public Update

This Key Result was not met for several reasons.  First, work around the innovation ecosystem in Maple Ridge has validated that while demand is rising locally for this type of business environment, the City is still establishing a clear and credible position within the tech-heavy regional innovation ecosystem. Additionally, there are few traditional regional sources focused on business, meaning that a focus on industry publication (innovation and technology-focused publications) is increasingly necessary.  

Notwithstanding the Key Result not being met, substantive foundational work was completed: staff assessed the existing landscape, strengthened knowledge and relationships, identified specific opportunities, and redirected efforts in response to evolving provincial priorities.

Staff are now refining the innovation and entrepreneur segments where Maple Ridge can compete credibly and developing a business plan to guide future positioning, partnerships, and media outreach. While the KR was not achieved in its original form, this work has created a more informed, connected, and strategically aligned path to support stronger media coverage in the coming year.