Making sure that the City is seen as an attractive destination for innovation-driven businesses is the focus of this key result. Securing media coverage highlighting Maple Ridge as a destination for innovative businesses in at least three recognized industry or regional publications will enable the reach of the City to be expanded with key audiences. This Key Result, while ambitious, aims to elevate the City’s profile within the broader innovation ecosystem, attract business interest, and position Maple Ridge as a competitive hub for emerging and technology-driven enterprises.