In Progress
Develop a baseline measure for the campaign on #FilmFriday that measures community awareness and support for the film industry using sentiment analysis
City of Maple Ridge Corporate Plan

Description

The focus of this key result is creating measures that can demonstrate the impact of film related promotions for the community. Over time additional related initiatives may be added.

KR End Date

3/31/26

Complete?

No

Completed Date

N/A

KR Public Update

Film Fridays is a showcase of behind-the-scenes content from film projects in Maple Ridge, sprinkled with some fun film facts and, MR designer slates. 18 reels, 28 photos, and eight fan edits, this now campaign finally reached its conclusion in Q4 2025. From indie films to blockbuster hits, educational pieces to your latest TV addiction, the City compiled a true sample of the breadth of filming ventures (and the wild stories that follow) taking place in the community. 

Baseline data suggest strong community engagement, awareness and support for the Film Friday campaign and by extension filming in Maple Ridge more generally.  Statistics show over one hundred and sixty-two thousand views, across 3 social media platforms, with almost 3,000 engagements for 23 campaign posts. This campaign ran in 2025 and will be used as a baseline comparator for 2026 Film Maple Ridge Social Media content.

Initiatives

In Progress
Collect and analyze baseline data for the #FilmFriday campaigns
City of Maple Ridge Corporate Plan
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10/1/25 - 3/31/26