In Progress
Develop a baseline measure for the campaign on #FilmFriday that measures community awareness and support for the film industry using sentiment analysis
City of Maple Ridge Corporate Plan

Description

The focus of this key result is creating measures that can demonstrate the impact of film related promotions for the community. Over time additional related initiatives may be added.

KR End Date

3/31/26

KR External Update

The City's #FilmFriday campaign is scheduled to end by mid-November 2025. Following the launch, data will be compiled and analyzed to assess residents’ sentiment and awareness regarding filming activity in Maple Ridge. This will provide a baseline of data on which to focus further promotions and activities that support and encourage the creative sector in Maple Ridge. 

Initiatives

In Progress
Collect and analyze baseline data for the #FilmFriday campaigns
City of Maple Ridge Corporate Plan | 10/1/25 - 3/31/26