In Progress
Attract two or more major productions to secure large scale activity in Maple Ridge
City of Maple Ridge Corporate Plan

Description

This key result focuses on undertaking brand promotion activities to secure a minimum of two major productions for filming in Maple Ridge. Over time additional initiatives may be added to reflect additional interim milestones in achieving this key result.

KR End Date

6/30/26

Complete?

No

Completed Date

N/A

KR Public Update

Two large shows have committed to utilizing properties in Maple Ridge long term, creating large direct, indirect and induced impacts for Maple Ridge, as these shows leverage other Maple Ridge businesses, locations, services, etc. within the area. Although the initial target of two productions has been achieved, this key result will be kept open to reflect ongoing work to surpass this initial target. 

The City launched the Film Maple Ridge Playbook | Maple Ridge, BC, which explores how thoughtful policy, operational excellence, and community integration turn filming into lasting economic, cultural, and social value. It’s the blueprint for growing film responsibly, at scale to ensure that we remain a film friendly and resilient filming community that can continue to retain and expand upon the productions we are attracting. Because - there is no film without our community. It also works in a multipronged way, by celebrating the productions that Choose Maple Ridge and give the City increasing ability to attract productions to a film friendly jurisdiction (both community and governance). 

The City is also developing the Film Maple Ridge partners program. Through an ecosystem approach, the program is designed to: attract increased production activity in Maple Ridge; increase direct, indirect, and induced spend within Maple Ridge by productions, their affiliates, and staff; ensure that productions have as seamless as an experience to source locations, products, services, and goods; create long term sustainable relationships between the business community and the film industry. How will it work?

Maple Ridge currently remains near the entry level of the economic multiplier effect (i.e., every $1 spent on production = an estimated $1.50 - $3.00 of economic activity generated in the local economy), as industry integration with the local business environment is still in its early stages. The Film Maple Ridge Partnership is designed to move our community up the economic multiplier curve by expanding direct economic activity and unlocking stronger indirect and induced impacts. Our focus is on building the conditions for sustained ripple effects throughout the Maple Ridge economy through support of three key branches of integration, in which were introduced at our first Partnership working group session last fall.

    1. Location Partners
    2. Business to Business Providers
    3. Business to Consumer Providers