Met
Develop an event attraction strategy for tourist-driven events aligned with community-based events
City of Maple Ridge Corporate Plan

Description

In order to have a well functioning tourism sector in Maple Ridge it is valuable to have an event attraction strategy. This strategy is designed to "put Maple Ridge on the map" with respect to major events in the region that have the potential to be large draws for tourism revenue.

KR End Date

3/21/25

KR External Update

The Event Attraction Strategy for tourism driven events has been prepared and was reviewed by Council for input in Q1, 2025.  Staff are now working though the strategy recommendations to determine next steps to foster events that have multiplier benefits for the community through tourism attraction, business development and that align with existing community based and recreational events. Future initiatives will be put in place to enact the strategy and undertake work in earnest to target the attraction of specific high-profile events (e.g., concerts, cultural events and festivals, film festivals, sports and games events) that can generate tourism and community outcomes. 

Initiatives