Met
Promote growth in the agri-, eco-, and adventure tourism sector and complete a regulatory review of the issues impacting this sector.
City of Maple Ridge Corporate Plan

Description

Net Promoter Score is a well-established metric for measuring the impact of services and the perception of services particularly in the area of customer satisfaction. It measures the degree to which people are so happy with their experience that they would recommend it to others. This key result focuses on one element of our tourism sector - eco-tourism and agricultural-tourism - to determine our current baseline of data and monitor this in the future to show positive increases in our net promoter score. This key result also relies on a review of regulation to ensure that policies and bylaws are up to date and do not present an impediment to economic growth in this sub-sector.

KR End Date

12/31/26

Complete?

No

Completed Date

N/A

KR Public Update

This key result is now completed as a regulatory review of agri-, eco- and adventure tourism was completed in Q1 2026. This has given important insights for the Planning department to further inform development of possible new policy and programs in 2027 and beyond to support this area of industry in Maple Ridge. In 2024, a baseline was established for the Net Promoter Score for agri-, eco-, and adventure tourism sector so that the City can now measure on a regular cycle the growth of the sector. The City's Economic Development department is continuing supports for this sector and the Planning Department will revisit possible new policy and programs after completion of the Agricultural Plan in 2027.