The event attraction strategy has been prepared and was reviewed by Council for input in Q1, 2025. Staff are now working though the strategy recommendations determine next steps to foster events that have multiplier benefits for the community through tourism attraction, business development and aligns well with existing community based and recreational events. Future initiatives will be put in place to enact the strategy and undertake work in earnest to target the attraction of specific high profile events (e.g., concerts, cultural events and festivals, film festivals, sports and games events) that can generate tourism and community outcomes.