Establishing a way to track the impact of key agricultural and adventure tourism assets in Maple Ridge was a core focus of this initiative.  A Net Promoter Score uses data and surveys from customers to assess the degree to which people enjoy an event, activity or tourism location enough to recommend it to others. The goal is to score highly and this would mean that everyone who visits these attractions in Maple Ridge rates them highly and encourages others to visit, growing the business overall.  In 2024 and 2025 the City undertook research and was able to create a baseline of data for our Net Promoter Score for these areas of tourist businesses.  Later in 2026/2027 we will continue to survey to maintain a focus on progress to improve our Net Promoter Score. The first phase of the work is completed and the initiative will be kept open and active until the target of a 20% improvement in our Net Promoter Score is achieved.