The amount of investment in Downtown Goldsboro infrastructure from other funding sources (i.e. County, State, Federal, and Private) in comparison to City funded investment (e.g. Streetscape, Public Safety Complex, Paramount, Union Station).

The "Target" is greater than a 2 to 1 match, or 200%; "Close to Target" is greater than 1:1, or 100%; anything less "Needs Improvement".

Since 2013, the City has leveraged its Downtown Master Plan and has invested $12M to attract $39M: $16.4M of State and Federal funding and $22.6M in private investments. Thus, the City’s investment has been matched 3.2:1. City investment includes improvements to Streetscape, the Police/Fire Complex, City Hall, Paramount, Union Station, and Amenities/Landscaping. The Downtown Development Department (DDD) will continue to work with its private Non-profit Organization (NPO) partner, Downtown Goldsboro Development Corporation (DGDC), to execute a work plan that facilitates additional public and private investments.

The DDD defines the targets based on Main Street Community data (64 NC Cities < 50K population) and tracks Fiscal Year (Jul - Jun) public and private investment. The metric start date is 2013 and associated with Phase 1 of the Streetscape Project.

Tracking tangible outcomes resulting from the City's investments allow justification of spending and sets the stage for future development.