Target Reached

Social Media Outreach

- Co-create systems-level solutions
Strategic Priorities
  • Not Defined
    9.2 Ensure proactive, regular two-way communication with residents, businesses and partners
    - All are valued, respected and heard
  • Not Defined
    11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

Measures on this page detail the performance of the County’s social media channels. 

Measures supporting strategic priority 9.2 include:

  • Average Facebook page reach per day,  

Measures supporting strategic priority 11.4 include:

  • Number of new Facebook followers, and
  • Number of new Twitter followers.

Data are reported by the Cuyahoga County Department of Communications on a quarterly basis.
Why is this important?

Social media is one of the most important ways an organization can connect with its stakeholders. Through social media channels like Facebook, Instagram, and Twitter, the County can directly tell the story of the good work being done at the County.
How are we making an impact?

The Communications Department continues to use social media as a primary method of communications to residents.

In Q1-22, Communications supported Human Resources with social media promotion of ongoing hiring events for Corrections Officers and positions with County Health and Human Services.

Communications also shared resources related to Black History Month, including a video highlighting County employees that are active members of the Divine Nine sororities and fraternities and sharing blog posts related to important leaders in the civil rights community across our County.

When NBA All-Star weekend came to Cleveland, Communications used social media to engage with sports and community partners by launching an All-Star Business Week, which highlighted local businesses in the County that tourists could consider visiting while in town. This social media campaign received buy-in from local media and business owners across the county.
Additional Resources

Cuyahoga County Social Media Channels
Data Source

Cuyahoga County Department of Communications

  • During Q1-22, the Department of Communications altered their quarterly reporting to reflect an updated social media strategy. This led to the removal and archive of metrics related to Nextdoor. These datasets are preserved but not visible. 
Performance Target

New Facebook Followers (Quarterly): 750

Facebook Page Reach (Quarterly): 3,500

New Twitter Followers (Quarterly): 500
New Twitter Followers - Quarterly Performance
Cuyahoga Performance New Twitter Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Twitter followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 750.
End of interactive chart.
New Facebook Followers - Quarterly Performance
Cuyahoga County New Facebook Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Facebook Followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 750.
End of interactive chart.
Facebook Page Reach - Quarterly Performance
Cuyahoga County Facebook Page Reach (by Quarter)
Combination chart with 2 data series.
Bar chart shows the average daily reach of Cuyahoga County's Facebook Page by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 6000.
End of interactive chart.
Measure Data
Last Calculated 11 days ago
Period Status Facebook Page Reach (per day) - Actual Facebook Page Reach (per day) - Target New Facebook Followers - Actual New Facebook Followers - Target New Twitter Followers - Actual New Twitter Followers - Target
2016 Not Defined
2017 Not Defined 723 1,929
Q1-18 Not Defined 1,156 449
Q2-18 Not Defined 676 365
Q3-18 Not Defined 1,809 331 453
Q4-18 Not Defined 4,957 850 744 512 3,000
Q1-19 Not Defined 3,944 3,500 886 565 500
Q2-19 Target Reached 1,406 3,500 590 750 448 500
Q3-19 Target Reached 2,311 3,500 317 750 410 500
Q4-19 Target Not Reached 1,449 3,500 587 750 323 500
Q1-20 Target Reached 1,633 3,500 1,545 750 951 500
Q2-20 Target Reached 2,714 3,500 1,246 750 686 500
Q3-20 Target Reached 4,298 3,500 713 750 954 500
Q4-20 Target Reached 3,614 3,500 858 750 766 500
Q1-21 Target Not Reached 2,800 3,500 665 750 497 500
Q2-21 Target Not Reached 1,623 3,500 429 750 145 500
Q3-21 Target Not Reached 1,207 3,500 85 750 373 500
Q4-21 Target Not Reached 2,244 3,500 341 750 317 500
Q1-22 Target Reached 5,032 3,500 456 750 591 500
Q2-22 Not Defined 3,500 750 500
Q3-22 Not Defined 3,500 750 500
Q4-22 Not Defined 3,500 750 500