Target Not Reached

Social Media Outreach

- Co-create systems-level solutions
Strategic Priorities
  • Not Defined
    9.2 Ensure proactive, regular two-way communication with residents, businesses and partners
    - All are valued, respected and heard
  • Not Defined
    11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

Measures on this page detail the performance of the County’s social media channels. 

Measures supporting strategic priority 9.2 include:

  • Average Facebook page reach per day,  

Measures supporting strategic priority 11.4 include:

  • Number of new Facebook followers,
  • Number of new Twitter followers,
  • Number of website unique page views, and 
  • Average number of Nextdoor thank yous per post.

Data are reported by the Cuyahoga County Department of Communications on a quarterly basis.
Why is this important?

Social media is one of the most important ways an organization can connect with its stakeholders. Through social media channels like Facebook, Instagram, and Twitter, the County can directly tell the story of the good work being done at the County.
How are we making an impact?

The Communications Department is continuing to utilize social media as a key outlet for disseminating both critical and community-based information.

The Communications Department continues to live tweet the Cuyahoga County and Cuyahoga County Board of Health Media Briefings conducted twice a month. Communications also shares information on current events and partner content. The Communications Department will continue to provide information on critical resources, as well as a range of lifestyle content, on all County social media channels. 

Related Key Government Measures
Additional Resources
Attachments
  • Cuyahoga County Social Media Outreach (Q3-21 Data Table).xlsx
Data Source

Cuyahoga County Department of Communications

  • During Q3-21, Facebook changed the metrics reported by the platform. Facebook Fans was removed from the data table; previous reporting periods were preserved but are not visible. 
  • Q3-21 data reporting led to the removal and archive of Facebook Fans, Instagram Fans, and Nextdoor Page Opens. These datasets are preserved but not visible. 

Data table abbreviated due to number of measures. See Attachments for full data table.
Performance Target

New Facebook Followers (Quarterly): 750

Facebook Page Reach (Quarterly): 3,500

New Twitter Followers (Quarterly): 500

Next Door Thank Yous (Quarterly): 500
New Twitter Followers - Quarterly Performance
Cuyahoga Performance New Twitter Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Twitter followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 1000.
End of interactive chart.
Nextdoor Thank Yous - Quarterly Performance
Cuyahoga County Nextdoor Thank Yous (by Quarter)
Combination chart with 2 data series.
Bar chart shows the average number of thank yous received per post by Cuyahoga County on Next Door by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 600.
End of interactive chart.
New Facebook Followers - Quarterly Performance
Cuyahoga County New Facebook Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Facebook Followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 1000.
End of interactive chart.
Facebook Page Reach - Quarterly Performance
Cuyahoga County Facebook Page Reach (by Quarter)
Combination chart with 2 data series.
Bar chart shows the average daily reach of Cuyahoga County's Facebook Page by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 4000.
End of interactive chart.
Measure Data
Last Calculated 3 days ago
Period Status Facebook Page Reach (per day) - Actual Facebook Page Reach (per day) - Target New Facebook Followers - Actual New Facebook Followers - Target New Twitter Fans - Actual New Twitter Fans - Target Nextdoor Thank Yous - Actual Nextdoor Thank Yous - Target
2016 Not Defined
2017 Not Defined 723 1,929
Q1-18 Not Defined 1,156 449
Q2-18 Not Defined 676 365
Q3-18 Not Defined 1,809 331 453
Q4-18 Not Defined 4,957 850 744 512 3,000
Q1-19 Not Defined 3,944 3,500 886 565 500 50
Q2-19 Target Reached 1,406 3,500 590 750 448 500 951 50
Q3-19 Target Reached 2,311 3,500 317 750 410 500 248 50
Q4-19 Target Not Reached 1,449 3,500 587 750 323 500 56 50
Q1-20 Target Reached 1,633 3,500 1,545 750 951 500 405 500
Q2-20 Target Reached 2,714 3,500 1,246 750 686 500 782 500
Q3-20 Target Reached 4,298 3,500 713 750 954 500 432 500
Q4-20 Target Reached 3,614 3,500 858 750 766 500 321 500
Q1-21 Target Not Reached 2,800 3,500 665 750 497 500 55 500
Q2-21 Target Not Reached 1,623 3,500 429 750 145 500 68 500
Q3-21 Target Not Reached 1,207 3,500 85 750 373 500 6 500
Q4-21 Not Defined 3,500 750 500 500