Target Reached

Social Media Outreach

- Co-create systems-level solutions
Strategic Priorities
  • Not Defined
    9.2 Ensure proactive, regular two-way communication with residents, businesses and partners
    - All are valued, respected and heard
  • Not Defined
    11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

Measures on this page detail the performance of the County’s social medial channels. Measures supporting strategic priority 9.2 include:

  • Average Facebook page reach per day,  

Measures supporting strategic priority 11.4 include:

  • Number of new Facebook fans (individuals who "Like" the County's page) and followers (individuals who elect to receive County page updates posted to their news feed), 
  • Number of new Twitter followers,
  • Number of website unique page views, and 
  • Average number of Nextdoor thank yous per post.

Data are reported by the Cuyahoga County Department of Communications on a quarterly basis.
Why is this important?

Social media is one of the most important ways an organization can connect with its stakeholders. Through social media channels like Facebook, Instagram, and Twitter, the County can directly tell the story of the good work being done at the County.
How are we making an impact?

Cuyahoga County Social Media continues to make an impact by reaching many members of our community with vital information regarding services, programs, health, and safety. Frequent touch points and consistent volume of messaging helps keep the County brand and the good we do in the County at the top of residents' minds. County Social Media has also become a hub of customer service by aiding residents to get the assistance they need when they reach out. 

Related Key Government Measures
Additional Resources
Facebook Page Reach - Quarterly Performance
Cuyahoga County Facebook Page Reach (by Quarter)
Combination chart with 2 data series.
Bar chart shows the average daily reach of Cuyahoga County's Facebook Page by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 6000.
End of interactive chart.
Data Source

Cuyahoga County Department of Communications

Data table abbreviated due to number of measures.  See Attachments for full data table.   
Performance Target

New Facebook Fans (Quarterly): 625

New Facebook Followers (Quarterly): 750

Facebook Page Reach (Quarterly): 3,500

New Twitter Followers (Quarterly): 500

Next Door Thank Yous (Quarterly): 500
New Facebook Fans - Quarterly Performance
Cuyahoga County New Facebook Fans (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Facebook Fans in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 750.
End of interactive chart.
New Facebook Followers - Quarterly Performance
Cuyahoga County New Facebook Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Facebook Followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 2000.
End of interactive chart.
New Twitter Followers - Quarterly Performance
Cuyahoga Performance New Twitter Followers (by Quarter)
Combination chart with 2 data series.
Bar chart shows the number of new Twitter followers in Cuyahoga County by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 1000.
End of interactive chart.
Nextdoor Thank Yous - Quarterly Performance
Cuyahoga County Nextdoor Thank Yous (by Quarter)
Combination chart with 2 data series.
Bar chart shows the average number of thank yous received per post by Cuyahoga County on Next Door by quarter. See data table for details.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values. Range: 0 to 1000.
End of interactive chart.
Attachments
  • SocialMediaOutreachDataTable.xlsx
Measure Data
Last Calculated a day ago
Series Q4-20
Facebook Page Reach (per day) - Actual 3,614
Facebook Page Reach (per day) - Target 3,500
Facebook Interactions (per 1,000 fans) - Actual
Twitter Interactions (per 1,000) - Actual
New Facebook Fans - Actual 551
New Facebook Fans - Target 625
New Facebook Followers - Actual 858
New Facebook Followers - Target 750
New Instagram Fans - Actual
New Twitter Fans - Actual 766
New Twitter Fans - Target 500
Nextdoor Email Opens - Actual
Nextdoor Thank Yous - Actual 321
Nextdoor Thank Yous - Target 500