| Social Media Outreach- Co-create systems-level solutions |
Strategic Priorities |
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9.2 Ensure proactive, regular two-way communication with residents, businesses and partners
- All are valued, respected and heard -
11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
- Co-create systems-level solutions
About this measure |
Measures on this page detail the performance of the County’s social medial channels. Measures supporting strategic priority 9.2 include:
- Average Twitter interactions per 1,000 followers per tweet,
- Average Facebook page reach per day,
- Average Facebook interactions per 1,000 fans per post, and
- Average Nextdoor email opens.
Measures supporting strategic priority 11.4 include:
- Number of new Facebook fans,
- Number of new Twitter followers,
- Number of new Instagram followers, and
- Average number of Nextdoor thank yous per post.
Data are reported by the Department of Communications on a quarterly basis.
Why is this important? |
Social media is one of the most important ways an organization can connect with its stakeholders. Through social media channels like Facebook, Instagram, and Twitter, the County can directly tell the story of the good work being done at the County.
How are we making an impact? | |
The Department of Communications is engaging with more individuals, relaying news and messages that correlate with the County's strategic plan to help foster better understanding of the County's services and mission. Since 2018, the Department has increased the County's following on several social media platforms and began using new social media outlets such as Instagram and Nextdoor. These platforms allow for the County to connect with a broader audience that was unreachable using only Facebook and Twitter. Moving forward, the Department of Communication's main focus will be increasing engagement and interactions while we continue to grow the County's social media following.
Related Key Government Measures |
Additional Resources |
Facebook Page Reach - Quarterly Performance |
Twitter Interactions - Quarterly Performance |
Facebook Interactions - Quarterly Performance |
Nextdoor Email Opens - Quarterly Performance |
New Facebook Fans - Quarterly Performance |
New Twitter Followers - Quarterly Performance |
New Instagram Followers - Quarterly Performance |
Nextdoor Thank Yous - Quarterly Performance |
Data Source |
Cuyahoga County Department of Communications
Measure Data |
| Series | Q3-19 |
|---|---|
| Facebook Page Reach (per day) - Actual | 2,311 |
| Facebook Page Reach (per day) - Target | 3,500 |
| Facebook Interactions (per 1,000 fans) - Actual | 8.11 |
| Facebook Interactions (per 1,000 fans) - Target | 7.00 |
| Twitter Interactions (per 1,000) - Actual | 0.73 |
| Twitter Interactions (per 1,000) - Target | 2.00 |
| New Facebook Fans - Actual | 280 |
| New Facebook Fans - YTD | 1,735 |
| New Facebook Fans - Target | 625 |
| New Instagram Fans - Actual | 326 |
| New Instagram Fans - YTD | 660 |
| New Instagram Fans - Target | 250 |
| New Twitter Fans - Actual | 410 |
| New Twitter Fans - YTD | 1,423 |
| New Twitter Fans - Target | 500 |
| Nextdoor Email Opens - Actual | 6,848.00 |
| Nextdoor Email Opens - Target | 10,000.00 |
| Nextdoor Thank Yous - Actual | 248.00 |
| Nextdoor Thank Yous - YTD | 1,199 |
| Nextdoor Thank Yous - Target | 50.00 |