Social Media Outreach

- Co-create systems-level solutions
Strategic Priorities
  • 9.2 Ensure proactive, regular two-way communication with residents, businesses and partners
    - All are valued, respected and heard
  • 11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

Measures on this page detail the performance of the County’s social medial channels. Measures supporting strategic priority 9.2 include:

  • Average Twitter interactions per 1,000 followers (per tweet), 
  • Average Facebook page reach (per day),  
  • Average Facebook interactions per 1,000 fans (per post), and
  • Average Nextdoor email opens.  

Measures supporting strategic priority 11.4 include:

  • Number of new Facebook fans, 
  • Number of new Twitter followers
  • Number of new Instagram followers, and 
  • Number of Nextdoor thank yous (average per post).
Why is this important?

Social media is one of the most important ways an organization can connect with its stakeholders. Through social media channels like Facebook, Instagram, and Twitter, the County can directly tell the story of the good work being done at the County.
How are we making an impact?

The Department of Communications is engaging with more individuals, relaying news and messages that correlate with the County's strategic plan to help foster better understanding of the County's services and mission. Since 2018, the Department has increased the County's following on several social media platforms and began using new social media outlets such as Instagram and Nextdoor. These platforms allow for the County to connect with a broader audience that was unreachable using only Facebook and Twitter. Moving forward, the Department of Communication's main focus will be increasing engagement and interactions while we continue to grow the County's social media following.
Related Key Government Measures

Cuyahoga County External Communication Plan

Reporting Agency

Cuyahoga County Department of Communications
Additional Resources

Cuyahoga County LinkedIn

Cuyahoga County YouTube

Cuyahoga County Twitter

Cuyahoga County Facebook

Cuyahoga County Instagram

Cuyahoga County Nextdoor
Facebook Page Reach - Current Performance
Use regions/landmarks to skip ahead to chart.

Cuyahoga County Facebook Page Reach (By Quarter)

Long description.

Bar chart shows the Facebook Page reach in Cuyahoga County by quarter. See Data Table for details

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County Facebook Page Reach (By Quarter)Created with Highcharts 5.0.12Cuyahoga County Facebook Page Reach (By Quarter)1,8091,8094,9574,9573,9443,9441,4061,406Chart context menuQ3-18Q4-18Q1-19Q2-19
Twitter Interactions - Current Performance
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Cuyahoga County Twitter Interactions (By Quarter)

Long description.

Bar chart shows the Twitter interactions in Cuyahoga County by quarter. See Data Table for details

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County Twitter Interactions (By Quarter)Created with Highcharts 5.0.12Cuyahoga County Twitter Interactions (By Quarter)0.690.690.660.660.940.940.500.50Chart context menuQ3-18Q4-18Q1-19Q2-19
Facebook Interactions - Current Performance
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Cuyahoga County Facebook Interactions (By Quarter)

Long description.

Bar chart shows the Facebook interactions in Cuyahoga County by quarter. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County Facebook Interactions (By Quarter)Created with Highcharts 5.0.12Cuyahoga County Facebook Interactions (By Quarter)6.586.58Chart context menuQ3-18Q4-18Q1-19Q2-19
Nextdoor Email Opens - Current Performance
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Cuyahoga County Nextdoor Email Opens (By Quarter)

Long description.

Bar chart shows the average number of Nextdoor email opens in Cuyahoga County by quarter. See Data Table for details

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County Nextdoor Email Opens (By Quarter)Created with Highcharts 5.0.12Cuyahoga County Nextdoor Email Opens (By Quarter)10,458.0010,458.00Chart context menuQ3-18Q4-18Q1-19Q2-19
New Facebook Fans - Current Performance
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Cuyahoga County New Facebook Fans (By Quarter)

Long description.

Bar chart shows the new Facebook Fans in Cuyahoga County by quarter. See Data Table for details

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County New Facebook Fans (By Quarter)Created with Highcharts 5.0.12Cuyahoga County New Facebook Fans (By Quarter)357357750750888888567567Chart context menuQ3-18Q4-18Q1-19Q2-19
New Twitter Followers - Current Performance
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Cuyahoga Performance New Twitter Followers (By Quarter)

Long description.

Bar chart shows the new Twitter followers in Cuyahoga County by quarter. See Data Table for details

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga Performance New Twitter Followers (By Quarter)Created with Highcharts 5.0.12Cuyahoga Performance New Twitter Followers (By Quarter)453453512512565565448448Chart context menuQ3-18Q4-18Q1-19Q2-19
New Instagram Followers - Current Performance
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Cuyahoga County New Instagram Followers (By Quarter)

Long description.

Bar chart shows the new Instagram followers in Cuyahoga County by quarter. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County New Instagram Followers (By Quarter)Created with Highcharts 5.0.12Cuyahoga County New Instagram Followers (By Quarter)149149174174142142192192Chart context menuQ3-18Q4-18Q1-19Q2-19
Nextdoor Thank Yous - Current Performance
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Cuyahoga County Nextdoor Thank Yous (By Quarter)

Long description.

Bar chart shows the average number of Thank Yous per post by Cuyahoga County on Next Door by quarter. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Cuyahoga County Nextdoor Thank Yous (By Quarter)Created with Highcharts 5.0.12Cuyahoga County Nextdoor Thank Yous (By Quarter)951.00951.00Chart context menuQ3-18Q4-18Q1-19Q2-19
Measure Data
Series Q2-19
Facebook Page Reach (per day) - Actual 1,406
Facebook Page Reach (per day) - Target 3,500
Facebook Interactions (per 1,000 fans) - Actual 6.58
Facebook Interactions (per 1,000 fans) - Target 7.00
Twitter Interactions (per 1,000) - Actual 0.50
Twitter Interactions (per 1,000) - Target 2.00
New Facebook Fans - Actual 567
New Facebook Fans - YTD 1,455
New Facebook Fans - Target 625
New Instagram Fans - Actual 192
New Instagram Fans - YTD 334
New Instagram Fans - Target 250
New Twitter Fans - Actual 448
New Twitter Fans - YTD 1,013
New Twitter Fans - Target 500
Nextdoor Email Opens - Actual 10,458.00
Nextdoor Email Opens - Target 10,000.00
Nextdoor Thank Yous - Actual 951.00
Nextdoor Thank Yous - YTD 951
Nextdoor Thank Yous - Target 50.00