| Cuyahoga County External Communication Plan- Co-create systems-level solutions |
Strategic Priorities |
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11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
- Co-create systems-level solutions
About this measure |
This measure page provides updates on major milestones and anticipated next steps associated with efforts to develop and implement the Cuyahoga County External Communication Plan. Metrics reported on this page include:
- The number of new subscribers to the County's News You Can Use newsletter,
- The average newsletter open rate (% of subscribers that open the newsletter),
- The average newsletter click throughs (% of subscribers that open the newsletter and click on a hyperlink that takes them to the County website),
- The number of unique page views for the County blog, and
- The number of total users for the County website.
Updates are provided by the Cuyahoga County Department of Communications on a quarterly basis.
Why is this important? |
Communication is key to building trust and creating an engaged and informed public. Through increased understanding of County programs and services residents can become more invested and likely to participate and provide feedback. This exchange between the County and the public plays an integral role in decision-making, making the County more responsive to community needs.
How are we making an impact? | |
The Communications Department has continued to provide information to residents about the COVID-19 pandemic.
Messaging has shifted from primarily COVID-19 safety to a focus on COVID-19 vaccinations. Communications is working closely with the Cuyahoga County Board of Health to support and streamline vaccine messaging. A more long-term effort and communications plan is being developed beginning in Q1-2021. Messaging around support for residents impacted by the COVID-19 pandemic is ongoing through initiatives such as Mortgage Assistance, the Small Business Stabilization Fund, and the Restaurant Stabilization Fund. Communications is also continuing to assist with County and Board of Health Media Briefings every other week.
The Communications Department is working closely with the Citizens’ Advisory Council on Equity’s (CACE) Communications Subcommittee to help get the word out about the CACE’s Status Report to the Community through an extensive communications plan across many channels.
The County News Now Newsletter is maintaining its send-out cadence of once every other week, filled with pieces that directly impact residents. Communications is continuing to work toward acquiring additional subscribers through social media promotion and sign-up links on commonly-visited website forms.
The County News Now blog continues to share important updates on County programs and initiatives with the community, including pandemic-related relief efforts.
The County homepage also promoted these pandemic-related programs, including the Small Business Stabilization Fund and Restaurant Stabilization Fund. These programs and related pages reached nearly 15,000 users during Q4-20.
Related Key Government Measures |
Additional Resources |
County Website Total Users |
Performance Target |
Newsletter New Subscribers (Quarterly): 125
Newsletter Open Rate (Quarterly): 22%
Newsletter Click-Through Rate (Quarterly): 12%
County Blog Unique Page Views (Quarterly): 1,600
Website Total Users (Quarterly): 170,000
Newsletter Open Rate |
Newsletter Click-Through Rate |
County Blog Unique Page Views |
Data Source |
Cuyahoga County Department of Communications
Data table abbreviated due to number of measures. See Attachments for full data table.
*In Q1-21, the Department of Communications transitioned from reporting County Website unique page view to reporting County website total users. Historical data for total subscribers will continue to be reported in the data table. In Q1-21, 2020 preliminary data for County Blog Unique Page Views was updated to reflect final numbers
Measure Data | Last Calculated a day ago |