Cuyahoga County External Communication Plan

- Co-create systems-level solutions
Strategic Priorities
  • 11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

This measure provides updates on major milestones and anticipated next steps associated with efforts to develop and implement the Cuyahoga County External Communication Plan. Additional measures reported on this page include:

  • The number of subscribers to the County's News You Can Use newsletter and the percent change in subscribers from quarter to quarter,
  • The average newsletter open rate (% of subscribers that open the newsletter),
  • The average newsletter click throughs (% of subscribers that open the newsletter and click on a hyperlink that takes them to the County website), and
  • The number of unique page views for the County blog.

Updates are provided by the Cuyahoga County Department of Communications on a quarterly basis.

Why is this important?

Communication is key to building trust and creating an engaged and informed public. Through increased understanding of County programs and services residents can become more invested and likely to participate and provide feedback. This exchange between the County and the public plays an integral role in decision-making, making the County more responsive to community needs.

How are we making an impact?

Cuyahoga County uses many communication tools to engage and inform the public. The County has a strong presence on social media and can be found on Facebook, Twitter, Instagram, YouTube, NextDoor, and LinkedIn. A wealth of information is also provided on the Cuyahoga County website, including popular links to County services, news, resources, and featured items. Finally, the Department Communications works with local media outlets issuing press releases, pitching stories, and providing background for stories to inform editorials, articles, and other in-station news stories. The County's blog provides ongoing news coverage of County programs and events, and residents can sign up for a monthly e-mail newsletter that provides important information and resources, or watch the monthly video newsletter. The department worked with IT to launch the new video series: Conversations with the County. The Department of Communications continues to work on updating and reworking content for departmental websites.

Related Key Government Measures
Data Source

Cuyahoga County Department of Communications

Milestone Measure

The following milestones were achieved by the Communications Department during the third quarter of 2019:

  • More than doubled County Blog Unique Page Views,
  • Created and disseminated materials in coordination with the education phase of the 2020 Census,
  • Supported roll-out (i.e., messaging and materials) of Healthy Tree Canopy Grant Program and Lakefront Public Access Plan,
  • Created Cuyahoga County promotional booklet for Department of Development, and
  • Continued work on redesign of select Internet webpages.
Newsletter Total Subscribers
Use regions/landmarks to skip ahead to chart and navigate between data series.

Newsletter Total Subscribers (by Quarter)

Long description.

Bar chart shows the total number of subscribers to the County's external newsletter by quarter. The chart also shows the percent change in subscribers by quarter. See data table for details.

Structure.

Chart type: Combination chart.
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying Number of Subscribers and Percent Change in Subscribers.

Chart graphic.

Newsletter Total Subscribers (by Quarter)Created with Highcharts 5.0.12Newsletter Total Subscribers (by Quarter)-0.01%-0.01%-0.01%-0.01%71,432.0071,432.0070,802.0070,802.0070,224.0070,224.00Newsletter Total Subscriptions - Percent ChangeNewsletter Total Subscriptions - ActualChart context menuQ1-19Q2-19Q3-19
Newsletter Open Rate
Use regions/landmarks to skip ahead to chart.

Newsletter Open Rate (by Quarter)

Long description.

Bar chart shows the open rate of the County’s newsletter by quarter, defined as the percent of subscribers that open the newsletter. See data table for details.

Structure.

Chart type: column chart.
column series with 3 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Newsletter Open Rate (by Quarter)Created with Highcharts 5.0.12Newsletter Open Rate (by Quarter)19.00%19.00%19.00%19.00%19.00%19.00%Newsletter Open RateChart context menuQ1-19Q2-19Q3-19
Newsletter Click-Through Rate
Use regions/landmarks to skip ahead to chart.

Newsletter Click-Through Rate (by Quarter)

Long description.

Bar chart shows the click-through rate of the County’s newsletter by quarter, defined as the percent of subscribers that open the newsletter and click on a hyperlink that takes them to the County website. See data table for details.

Structure.

Chart type: column chart.
column series with 3 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Newsletter Click-Through Rate (by Quarter)Created with Highcharts 5.0.12Newsletter Click-Through Rate (by Quarter)4.00%4.00%10.00%10.00%5.00%5.00%Newsletter Click-Through Rate - ActualChart context menuQ1-19Q2-19Q3-19
County Blog Unique Page Views
Use regions/landmarks to skip ahead to chart.

County Blog Unique Page Views (by Quarter)

Long description.

Bar chart shows the number of unique page views of the County's blog by quarter. See data table for details.

Structure.

Chart type: column chart.
column series with 2 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

County Blog Unique Page Views (by Quarter)Created with Highcharts 5.0.12County Blog Unique Page Views (by Quarter)1,108.001,108.002,747.002,747.00County Blog Unique Page Views - ActualChart context menuQ2-19Q3-19
Measure Data
Period Status Newsletter Total Subscriptions - Actual Newsletter Total Subscriptions - Percent Change Newsletter Total Subscriptions - Target Newsletter Open Rate - Actual Newsletter Open Rate - Target Newsletter Click-Through Rate - Actual Newsletter Click-Through Rate - Target County Blog Unique Page Views - Actual
Q1-17 Not Defined
Q2-17 Not Defined
Q3-17 Not Defined
Q4-17 Not Defined
Q1-18 Not Defined
Q2-18 Not Defined
Q3-18 Not Defined
Q4-18 Not Defined
Q1-19 In Progress 71,432.00 75,000.00 19.00% 22.00% 4.00% 12.00%
Q2-19 In Progress 70,802.00 -0.01% 75,000.00 19.00% 22.00% 10.00% 12.00% 1,108.00
Q3-19 In Progress 70,224.00 -0.01% 75,000.00 19.00% 22.00% 5.00% 12.00% 2,747.00
Q4-19 Not Defined 75,000.00 22.00% 12.00%