Cuyahoga County External Communication Plan

- Co-create systems-level solutions
Strategic Priorities
  • 11.4 Develop and implement communication strategies to raise awareness about the county’s services, benefits provided and access to solutions
    - Co-create systems-level solutions
About this measure

This measure provides updates on major milestones and anticipated next steps associated with efforts to develop and implement the Cuyahoga County External Communication Plan. Additional measures reported on this page include:

  • The number of subscribers to the County's News You Can Use newsletter and the percent change in subscribers from quarter to quarter,
  • The average newsletter open rate (% of subscribers that open the newsletter),
  • The average newsletter click throughs (% of subscribers that open the newsletter and click on a hyperlink that takes them to the County website), and
  • The number of unique page views for the County blog.

Updates are provided by the Cuyahoga County Department of Communications.

Why is this important?

Communication is key to building trust and creating an engaged and informed public. Through increased understanding of County programs and services residents can become more invested and likely to participate and provide feedback. This exchange between the County and the public plays an integral role in decision-making, making the County more responsive to community needs.

How are we making an impact?

Cuyahoga County uses many communication tools to engage and inform the public. The County has a strong presence on social media and can be found on Facebook, Twitter, Instagram, YouTube, NextDoor, and LinkedIn. A wealth of information is also provided on the Cuyahoga County website, including popular links to County services, news, resources, and featured items. Finally, the Department Communications works with local media outlets issuing press releases, pitching stories, and providing background for stories to inform editorials, articles, and other in-station news stories. The County's blog provides ongoing news coverage of County programs and events, and residents can sign up for a monthly e-mail newsletter that provides important information and resources, or watch the monthly video newsletter. The department worked with IT to launch the new video series: Conversations with the County. The Department of Communications continues to work on updating and reworking content for departmental websites.

Related Key Government Measures
Reporting Agency

Cuyahoga County Department of Communications 

Milestone Measure

The following milestones were achieved by Department of Communications during the second quarter of 2019:

  • Co-created State of the County messaging and production,
  • Released the 2018 Year-End Overview,
  • Produced Cuyahoga County book for the Department of Development,
  • Supported Climate Action Plan roll out (messaging/materials), and
  • Continued work on redesign of select Internet sites.
Newsletter Total Subscribers
Use regions/landmarks to skip ahead to chart and navigate between data series.

Newsletter Total Subscribers (by Quarter)

Long description.

This chart shows the total number of subscribers to the County's external newsletter as compared to the target set by the Department of Communications by quarter. The chart also shows the percent change in subscribers on a quarterly basis. See Data Table for details.

Structure.

Chart type: Combination chart.
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying Number of Subscribers and Percent Change in Subscribers.

Chart graphic.

Newsletter Total Subscribers (by Quarter)Created with Highcharts 5.0.12Newsletter Total Subscribers (by Quarter)71,432.0071,432.0070,802.0070,802.00-0.01%-0.01%Newsletter Total Subscriptions - ActualNewsletter Total Subscriptions - Percent ChangeChart context menuQ3-18Q4-18Q1-19Q2-19
Newsletter Open Rate
Use regions/landmarks to skip ahead to chart.

Newsletter Open Rate (by Quarter)

Long description.

This chart shows the open rate of the County’s newsletter, defined as the percent of subscribers that open the newsletter, as compared to the target set by the Department of Communications by quarter. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Newsletter Open Rate (by Quarter)Created with Highcharts 5.0.12Newsletter Open Rate (by Quarter)19.00%19.00%19.00%19.00%Newsletter Open Rate - ActualChart context menuQ3-18Q4-18Q1-19Q2-19
Newsletter Click-Through Rate
Use regions/landmarks to skip ahead to chart.

Newsletter Click-Through Rate (by Quarter)

Long description.

This chart shows the click-through rate of the County’s newsletter, defined as the percent of subscribers that open the newsletter and click on a hyperlink that takes them to the County website by quarter. These data are compared to the target set by the Department of Communications. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

Newsletter Click-Through Rate (by Quarter)Created with Highcharts 5.0.12Newsletter Click-Through Rate (by Quarter)4.00%4.00%10.00%10.00%Newsletter Click-Through Rate - ActualChart context menuQ3-18Q4-18Q1-19Q2-19
County Blog Unique Page Views
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County Blog Unique Page Views (by quarter)

Long description.

This chart shows the number of unique page views of the County's blog as compared to the target set by the Department of Communications. See Data Table for details.

Structure.

Chart type: column chart.
column series with 4 columns.
The chart has 1 X axis displaying categories.
The chart has 1 Y axis displaying values.

Chart graphic.

County Blog Unique Page Views (by quarter)Created with Highcharts 5.0.12County Blog Unique Page Views (by quarter)1,108.001,108.00County Blog Unique Page Views - ActualChart context menuQ3-18Q4-18Q1-19Q2-19
Measure Data
Period Status Newsletter Total Subscriptions - Actual Newsletter Total Subscriptions - Percent Change Newsletter Total Subscriptions - Target Newsletter Open Rate - Actual Newsletter Open Rate - Target Newsletter Click-Through Rate - Actual Newsletter Click-Through Rate - Target County Blog Unique Page Views - Actual
Q1-17 Not Defined
Q2-17 Not Defined
Q3-17 Not Defined
Q4-17 Not Defined
Q1-18 Not Defined
Q2-18 Not Defined
Q3-18 Not Defined
Q4-18 Not Defined
Q1-19 In Progress 71,432.00 75,000.00 19.00% 22.00% 4.00% 12.00%
Q2-19 In Progress 70,802.00 -0.01% 75,000.00 19.00% 22.00% 10.00% 12.00% 1,108.00
Q3-19 Not Defined 75,000.00 22.00% 12.00%
Q4-19 Not Defined 75,000.00 22.00% 12.00%