Imagine Baytown Community Scorecard (use this one!)

1. Community Reputation & Image

Imagine Baytown Community Scorecard
1. Community Reputation & Image
2. Infrastructure & Mobility
3. Community Amenities
4. Neighborhood Quality
5. Operational Excellence

Objectives
Accomplishments

Synergize with community partners to both internally and externally build the Baytown reputation and brand. (YR 1)
Use improved appearance and uniformity of City infrastructure to market our community. (YR 1)
Work with corporate partners to encourage employees to locate to Baytown. (YR 1)
Implement strategies to address illegal/excessive signage. (YR 2)
Build upon current litter abatement efforts. (YR 2)
Augment litter abatement and street cleaning. (YR 1)
Work toward consolidation and undergrounding of utilities. (YR 2)
Build relationships to attract and market high-quality housing in Baytown. (YR 3)
Enhance the marketing of Baytown's unique qualities. (YR 2)
Continue to enrich the marketing of Baytown's unique qualities. (YR 3)
Enhance overall City appearance through targeted infrastructure aesthetic projects. (YR 3)
Identify and take advantage of opportunities in all aspects of infrastructure maintenance, repair, and installation to upgrade the aesthetic appearance. (YR 4)
Proactively and aggressively tell the stories of Baytown. (YR 4)
Elevate the appearance and reputation of our community by attracting and demanding the highest quality development and by investing in amenities and features that contribute to an elevated image. (YR 4)
Continue aggressively addressing issues that endanger our quality of life and detract from a positive image and reputation. (YR 4)

Measures
Outcome Measure Dashboard

Citizen satisfaction with the overall quality of life in the city
Citizen satisfaction with the overall appearance of the city
Citizen ratings of Baytown as a place to live
Citizen ratings of Baytown as a place to raise children
Crime Rate - Total (Part I)
City resources spent to reduce litter

Initiatives

Develop in cooperation with the Chamber of Commerce a "Buy Baytown" campaign.
Augment and continue to actively enforce bandit and other sign related codes.
Continue to attract and incentivize master planned neighborhoods ($300K+).
Revisit and amend current code to address excessive and degraded signage.
Partner with major employers in the area to market Baytown's housing choices and encourage local employees to live in Baytown.
Work with TxDOT to clean I-10, Spur 330, and SH 146.
Establish communication channels with local realtors for a better understanding of how to market Baytown and encourage people to choose to live here.
Finalize and implement the GCCISD marketing campaign.
Engage service groups to help with more effective/active litter abatement measures.
Increase strategic communication regarding updates and completion of infrastructure and capital projects.
Engage GCCISD students to develop and deploy anti-litter advocacy efforts.
Continue promoting the successes of Imagine Baytown.
Augment Clean Team resources to expand litter abatement capabilities.
Create and implement a Public Affairs intern program.
Consider the internalization of beautification and litter abatement activities.
Increase frequency of street sweeping, specifically in older portions of the City, and areas with a significant number of trees.
Work with CenterPoint to consolidate poles and wires.
Enhance the partnership between the City and the business community to better promote Baytown.
Revisit franchise agreements with utilities to enforce low-hanging wires and leaning poles.
Begin the implementation of a phased plan for the installation of perimeter hardscape and low-maintenance landscaping in medians on arterial roadways.
Consider the establishment of a Neighborhood and Volunteer Administrator.
Work with utility companies to bury lines, where feasible, in existing and new development.
Continue to identify opportunities to improve the appearance and maintenance of bridges.
Create an additional community service team.
Create and support an evolved public affairs program to better manage legislative advocacy, external communication, and community marketing.
Work with TxDOT to improve the appearance and maintenance of highway ramps.
Vac major intersections on a frequent basis.
Develop a campaign to tell the Baytown story to developers, realtors, home builders and potential residents.
Work with TXDOT to clean overpasses and bridges.
Continue partnering with GCCISD on the "Here, We Grow Giants" campaign.
Augment bridge clean/paint program.
Brand our community by working with TXDOT to develop and install bridge and overpass logos.
Develop and begin implementation of a plan to bring street signage into a uniform and standardized appearance. Increase replacement of faded or damaged signage.
Pursue design of planted medians and new street lighting from I-10 to Independence on Garth.
Develop a plan and if feasible begin funding the installation of signal semaphores on Garth.
Focus Holiday resources and décor on Texas Avenue, utilizing accessory signage and decorations to promote Texas Avenue and Town Square.Ensure that décor uses the appropriate image.
Develop and implement methods to appropriately and effectively brand new projects.
Pressure wash city facilities on a more frequent basis.
Work with TXDOT to install sound wall at Garth and 146.
Install trash fence on Garth, along west side of drainage ditch.
Survey employees at major Baytown companies to better understand conditions and perceptions related to relocation decisions.
Conduct discussions with corporate partners to develop ideas to encourage employee location to Baytown.
Continue to invest in median improvements and maintenance, utilizing strategies to decrease the commitment to manpower.
Upgrade the hardware components on bridges and overpasses. (e.g. - guardrails, galvanized poles, etc.).
Pilot program of painting rails on bridge and overpasses.
Enhance median maintenance by increasing mowing/trimming, re-landscape medians adjacent to arterials, and power washing median noses.
Deploy madvac with greater frequency.
Continue partnership with TXDOT to address bridge and overpass aesthetics.
Work within each department and in cooperation with Public Affairs to identify stories about our people, departments, City, partners, and businesses that can be then placed in social and traditional media.
Continue support of campaigns designed to address the image of the School District as well as other partner institutions as opportunities emerge.
Engage citizens in learning opportunities that elevate their understanding and appreciation of City programs and operations. (i.e. - citizens academy)
Collaborate with schools to inspire positive conversations among students with regard to the community.
Identify publicly capital projects as part of the "Better Baytown" initiative.
Build into the capital projects budget funding to support the installation of upgraded project components, i.e. - powder coated black poles, higher visibility signage, etc.
Increase investment in public arts, especially on the part of private individuals/organizations. Continue wrap program and other innovative public art initiatives.
Continue recruitment of high-end housing and retail investment.
Work to bring amenities to town that set Baytown apart in the region
Continue to support and fund strategies that address litter and bandit signage. (i.e. - ordinance prohibiting windshield advertising, trash fence placement, continued use of community service teams, etc.)
Actively enforce median occupation and panhandling ordinances.
Enhance/increase patrol of areas prone to congregation of homeless populations.
Continue to support a robust and proactive code enforcement program.

Continue aggressively addressing issues that endanger our quality of life and detract from a positive image and reputation. (YR 4)

1. Community Reputation & Image

Owner

Analysis

Sept-20

Recommendations

Sept-20

Measures

Strategies