The two main communication channels used to assist realtors in promoting Baytown are the annual citizen mailer (sent to 100% of citizens each year) and the GCCISD Here We Grow Giants Campaign.
The annual mailer (ordered in excess of the number needed just to mail to citizens) provides realtors with collateral to hand out and make available to potential new residents. The publication highlights the City's achievements over the past year as related to this community scorecard.
The GCCISD Here We Grow Giants campaign is now in its third iteration. In marketing this commercial series, geo-targeting methods have been used to reach people visiting new subdivisions and those commuting to Baytown from outside the City. Special attention was also given to the realtor community when rolling out each new version of the commercial series. Part four of this series should be coming soon.