In November of 2017, a new campaign was rolled out to highlight the unique qualities of GCCISD schools. "Here, We Grow Giants" is intended to show potential Baytown residents and developers that sending a kid to GCCISD schools affords them the opportunity to realize their giant goals and aspirations in life through the high quality programs, facilities and staff within GCCISD.
Phase 1 of the campaign features billboards, TV commercials, movie theater commercials, print ads and social media ads. All campaign materials direct people to www.herewegrowgiants.com. Additionally, the next step of Phase 1 is to work with local realtors and home builders to ensure they have the campaign materials that they can use when speaking with potential residents.
The campaign is a partnership between GCCISD and the City of Baytown. Phase 2 will follow in the fall of 2018.