Finalize and implement the GCCISD marketing campaign.

1. Community Reputation & Image
Percent Complete
90 %
Analysis

In November of 2017, a new campaign was rolled out to highlight the unique qualities of GCCISD schools.  "Here, We Grow Giants" is intended to show potential Baytown residents and developers that sending a kid to GCCISD schools affords them the opportunity to realize their giant goals and aspirations in life through the high quality programs, facilities and staff within GCCISD.

Phase 1 of the campaign features billboards, TV commercials, movie theater commercials, print ads and social media ads.  All campaign materials direct people to www.herewegrowgiants.com.  Additionally, the next step of Phase 1 is to work with local realtors and home builders to ensure they have the campaign materials that they can use when speaking with potential residents. 

The campaign is a partnership between GCCISD and the City of Baytown.  Phase 2 will follow in the fall of 2018.

Start Date
10/1/17
End Date
9/30/18
Attachments