On Target
Support potential high growth sector development
Board of Supervisors 2023

Owner

Kimberly Parker
Kimberly Parker (Community Development Agency, Office of Economic Development)

Progress Update

Highlights from Q2 (April - June 2023) included:

Tourism:

As an economic driver for the county, tourism focus was on activities to help stimulate tax revenue, create jobs, contribute to local business success, and brand Nevada County while encouraging safe and responsible care at recreation and cultural sites. Activities included:

  • Building out the gonevadacounty.com website focusing on increasing SEO acquisition (Google Search opportunity), adding new sections to support business such as the shopping section, and looking at how to increase utilization on the calendar to direct visitors and guests to cultural and recreational events. 
  • To increase traffic to the gonevadacounty.com website, an ad with a QR code can be found on the back page of the visitor guide.

Agriculture:

  • The Ag Commission co-hosted the highly attended Nevada County Ag Tour in May. Key staff from BOS, CDA, CEO, OES, as well as staff members from both federal and state legislative representatives attended. 
  • The Ag Commission engaged with and supported four additional certified farmer's markets, making it a total of six markets in operation for Nevada County (Eastern and Western).

Cannabis:

  • The Economic Development Office and the Cannabis Compliance Division were awarded a $275,000 Department of Cannabis Control, Retail Access grant. This award identified $200,000 for the development of an ordinance to allow retail-store front and mobile-sales in commercial and industrial zoning districts with the remaining amount for Equity. 
  • In addition, Cannabis Compliance was awarded a GO-BIZ Equity grant for $755,895.55.


Next Steps

Plans for Q3 (July - September) includes:

Tourism:

Tourism continues to be one of the fastest-growing industries. As the number of tourists has grown, so has the economic significance of tourism.  A priority will continue to be on driving traffic to the gonevadacounty.com site. In addition, this quarter attention will be given to collaborating more closely with businesses and partners to leverage joint marketing opportunities.  Additional activities will include: 

  • Engaging with and supporting Nevada County's vibrant Arts and Culture sector and the newly launched Art in Public Spaces program.   
  • Collaborate with hospitality establishments to identify joint marketing opportunities to encourage visits to the area during the fall and winter.
  • Participate with Visit California on their strategic planning process for the gold country.
Agriculture:
    • The Ag Commission will collaborate with Resource Conservation District on a Sustainable Agricultural Lands Conservation grant application.

    Cannabis:

    • The Planning Department and Code and Cannabis Compliance Division will work on an amendment to the Cannabis Ordinance, based on direction which was provided to staff at the January 2023 Board Workshop.
    • Cannabis Compliance staff and Sierra Business Council will announce and distribute Cannabis Compliance Equity Grant program information and notification to current cannabis applicants and those interested in commercial cannabis cultivation.


    Objectives

    On Target
    Economic Development
    Board of Supervisors 2023

    Start Date

    1/1/22

    End Date

    12/31/22

    Milestones

    Not Defined
    Enhance and maintain Go Nevada County marketing program.
    Board of Supervisors 2023 | 1/1/22 - 12/31/22
    Not Defined
    Promote recreation opportunities to locals and visitors.
    Board of Supervisors 2023 | 1/1/22 - 12/31/22

    Gantt Chart

    Name
    Board of Supervisors 2023
    Support potential high growth sector development
    Enhance and maintain Go Nevada County marketing program.
    Promote recreation opportunities to locals and visitors.
    2022
    Jan
    Feb
    Mar
    Apr
    May
    Jun
    Jul
    Aug
    Sep
    Oct
    Nov
    Dec