HTML Coverpage Q4Board of Supervisors 2022
Financial Stability and Core ServicesEmergency PreparednessEconomic DevelopmentBroadbandCannabisHousingHomelessnessRecreation
Initiative DetailsCollect Quarterly Cannabis Business TaxesIncrease availability of rental and mortgage assistance funding to prevent individuals and families from slipping into homelessness and implement a CoC-wide diversion strategyExpand services and housing opportunities to transition aged youth and families with children to prevent entry into the adult homeless system and long-term homelessness.Continue to support and strengthen outreach, engagement, and case managementStrengthen housing focused case management and post housing supportive servicesExpand year-round shelter capacityComplete the Programmatic EIR and expand the permitting “tool kit” to facilitate broadband.Expand and strengthen non-congregant, navigation-based, interim housing optionsFacilitate and promote partnerships for the development of affordable and supportive housingManage the “Last-Mile” Broadband Grant program with Sierra Business Council.Implement a centralized Landlord Liaison Program (LLP)Support system wide improvement to data collection measures, collaboration on funding opportunities, and implementation of the County-CoC joint strategic planUpdate the County's “Broadband Strategy”Fund and implement the Dig-Once policyStrengthen the coordinated multi-disciplinary case conferencing team (Homeless Resource Team)Engage and inform the community about County efforts to expand BroadbandSeek grant funding and advocate at state and federal level for broadband.Control Staffing Levels and County Costs by Reviewing All Requests for Staffing Changes and Vacancies for Revenue Availability and Staffing Alternatives.Housing Master Plans ProjectSupport TourismCultivate economic diversification, sustainability and equityImplement Technology, Roads and Facilities Projects as Identified in the County's Financial Management Plans.Establish infrastructure, further projects and plans to support economic vitalitySeek Funding and Advocate for Economic Development PrioritiesSupport business attraction, retention and growthDevelop Recreation and Resiliency Master Plan.Promote health and safety at river crossings, lakes, trailheads, and other high-use or high-risk areas.Enhance recreation access, health and safety, economic development, and resource conservation.Support capacity and sustainability of Western Nevada County organized recreation.Identify funding mechanisms and act on advocacy priorities to sustain recreation.Staff recreation collaborative(s) to promote countywide coordination.Establish partnerships to advance and undertake broadband construction projects.Increase Collection of Delinquent TaxesIncrease Countywide Fiscal Expertise Through Training, Reporting and CollaborationReduce Hazardous Vegetation on County-Maintained Roads and County Owned PropertyEnsure Healthy Performance of County General FundMaintain Collaborative Illegal Cannabis Cultivation Enforcement ProgramResearch New Cannabis License TypesMaintain a Cannabis Permitting ProgramIncrease availability of rental and mortgage assistance funding to prevent individuals and families from slipping into homelessness and implement a CoC-wide diversion strategyExpand services and housing opportunities to transition aged youth and families with children to prevent entry into the adult homeless system and long-term homelessness.Strengthen housing focused case management and post housing supportive servicesExpand year-round shelter capacityImplement a centralized Landlord Liaison Program (LLP)Facilitate and promote partnerships for the development of affordable and supportive housingExpand and strengthen non-congregant, navigation-based, interim housing optionsSupport system wide improvement to data collection measures, collaboration on funding opportunities, and implementation of the County-CoC joint strategic planStrengthen the coordinated multi-disciplinary case conferencing team (Homeless Resource Team)Continue to support and strengthen outreach, engagement, and case managementHazard MitigationRecovery
On Target

Support Tourism

Board of Supervisors 2022

Owner

Kimberly Parker
Kimberly Parker (Community Development Agency, Office of Economic Development)

Progress Update

Q4-22

The following progress occurred in the last quarter of 2022: 

  • A long-term cost saving measure, the gonevadacounty.com website's content focused on developing evergreen content (content that will last forever) that will refresh so it can be used in the future.
  • Tracking website and social media analytics is important in helping to drive traffic to the site. Analyzing demographics tells us who is using the site. Studying interests helps guide content that is of greatest interest. Early analytics show: 
  • The social media vision to drive users to the website was successful and increased readership by 80.72% year over year.
  • Referrals from other websites increased by 274.62% year over year. This included:
  • Grassvalleychamber.com
  • VisitCalifornia.com
  • theNationalExchangeHotel.com
  • Because content needed to be built from scratch, the amount of acquisition via Google was down by 75.99%. However, this was anticipated and as new articles are created, it will slowly ramp up as Google realizes (via bots) the website provides a key source of regional information.
  • Weekly content was developed in primary pillars across the eastern and western county regions as a unified position. For example: 
  • Sustainable tourism/environmental stewardship:
  • Empower Yourself and Leave a Positive Footprint in Nevada County.
  • Be Part of the Solution and See the Beauty of Nevada County – Consider volunteering
  • Economic Promotion:
  • Mission: Coffee Shops Truckee and The Foothills of The Sierra.
  • Gear Up at these Shops in Truckee, Nevada City, Grass Valley and Beyond.
  • Showcasing the lesser known parts of the county:
  • Stop & Smell the Pie – Explore Lincoln Highway Donner Pass.
  • Events & Culture:
  • Monthly articles showcasing annual events that are happening

Next Steps

Q4-22

In the first quarter of 2023, pending approval at the BOS workshop, staff will: 

  • Expand this initiative's verbiage to include other high growth potential sectors (e.g. tourism, cannabis, agriculture). 
  • Increase use of the Trumba calendar by listers by 20% in 2023. 
  • Collaborate with Nevada County Arts Council to utilize information from the upcoming arts and culture economic impact data collection process to help guide decisions for arts and culture tourism in the future. 
  • Explore viability of a certified cut and wrap meat facility (agriculture). 
  • Begin the process of a new environmental review document California Environmental Quality Act (CEQA) for consideration of cannabis cultivation, manufacturing, distribution and/or retail sales in the Commercial and Industrial Zone Districts (cannabis)

Objectives

On Target
Economic Development
Board of Supervisors 2022

Start Date

1/1/22

End Date

12/31/22

Milestones

Not Defined
Enhance and maintain Go Nevada County marketing program.
Board of Supervisors 2022 | 1/1/22 - 12/31/22
Not Defined
Promote recreation opportunities to locals and visitors.
Board of Supervisors 2022 | 1/1/22 - 12/31/22

Gantt Chart

Name
Board of Supervisors 2022
Support Tourism
Enhance and maintain Go Nevada County marketing program.
Promote recreation opportunities to locals and visitors.
2022
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec