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4.4 Promote tourism through effective marketingGoal 4: A Strong, Creative and Diversified economy |
Current Strategy |
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The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) functions as the destination marketing organization for the area with the primary responsibility of all out-bound marketing efforts. Approximately 60% of the bureaus budget is dedicated to marketing with a current focus on social media efforts in the top five surrounding markets within driving distance.
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ROI |
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Occupancy Rate |
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Average Daily Rate (ADR) |
Initiatives |