4.4 Promote tourism through effective marketing

Goal 4: A Strong, Creative and Diversified economy
Current Strategy

The Charlottesville Albemarle Convention and Visitors Bureau (CACVB) functions as the destination marketing organization for the area with the primary responsibility of all out-bound marketing efforts. Approximately 60% of the bureaus budget is dedicated to marketing with a current focus on social media efforts in the top five surrounding markets within driving distance. 

ROI
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Occupancy Rate
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Average Daily Rate (ADR)
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Chart type: line chart.
line with 5 data points.
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The chart has 1 Y axis displaying values.

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ChartCreated with Highcharts 5.0.12Chart context menuFY 2013FY 2014FY 2015FY 2016FY 2017
Transient occupancy tax revenues
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ChartCreated with Highcharts 5.0.12Actual revenues (cumulative)% of annual budgetChart context menuQ2 FY 2015Q3 FY 2015Q4 FY 2015Q1 FY 2016Q2 FY 2016Q3 FY 2016Q4 FY 2016Q1 FY 2017Q2 FY 2017Q3 FY 2017Q4 FY 2017Q1 FY 2018
Business and professional licenses revenue
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Chart type: Combination chart.
The chart has 1 X axis displaying categories.
The chart has 2 Y axes displaying values and values.

Chart graphic.

ChartCreated with Highcharts 5.0.12Actual revenues (cumulative)% of annual budgetChart context menuQ2 FY 2015Q3 FY 2015Q4 FY 2015Q1 FY 2016Q2 FY 2016Q3 FY 2016Q4 FY 2016Q1 FY 2017Q2 FY 2017Q3 FY 2017Q4 FY 2017Q1 FY 2018
Initiatives