Goal 2: Improve external communication.

Strategic Direction
Action Items Accomplishments Responsible Party - Lead Funding Status
Dec-20 Jan-21 Feb-21
2.1-C Provide quarterly educational and informational outreach materials (patrol division newsletters, etc.) to the community in paper form and online to show how the department operates while highlighting the decision-making process.
The divisional Citizens on Patrol Coordinators correspond regularly with their respective COP members through emails, announcements, and phone calls, as needed. Newsletters are provided either quarterly or monthly at the patrol division level. Crime Prevention also provides brochures and newsletters as trends or information becomes available. Outreach personnel provided information at several meetings. The Code Blue Volunteer Coordinator provides a quarterly digital newsletter highlighting events that have occurred within our volunteer programs.

The divisional Citizens on Patrol Coordinators correspond regularly with their respective COP members through emails, announcements, and phone calls, as needed. Newsletters are provided either quarterly or monthly at the patrol division level. Crime Prevention also provides brochures and newsletters as trends or information becomes available. Outreach personnel provided information at several meetings. The Code Blue Volunteer Coordinator provides a quarterly digital newsletter highlighting events that have occurred within our volunteer programs.

The divisional Citizens on Patrol Coordinators correspond regularly with their respective COP members through emails, announcements, and phone calls, as needed. Newsletters are provided either quarterly or monthly at the patrol division level. Crime Prevention also provides brochures and newsletters as trends or information becomes available. Outreach personnel provided information at several meetings. The Code Blue Volunteer Coordinator provides a quarterly digital newsletter highlighting events that have occurred within our volunteer programs.
  • Support Services Division
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  • No Funding Needed
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    2.2-C Utilize the department website, YouTube channel, and social media platforms to provide the community information when significant and high profile public safety issues occur in the community in English and Spanish.

    Goal complete and ongoing. 

    Goal complete and ongoing. 

    Goal complete and ongoing. 
  • Public Relations Office
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  • No Funding Needed
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    2.3-C Utilize all methods of communication annually to improve public perception, address misinformation, provide crime prevention tools, and actively educate and engage with the public in English and Spanish.

    Goal complete and ongoing. 

    Goal complete and ongoing. 

    Goal complete and ongoing. 
  • Public Relations Office
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  • No Funding Needed
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    2.4-C Create informational videos from the Chief of Police and Executive Staff to inform the public about crime and crime prevention tools in English and Spanish.

    Informational videos currently created by PRO Team.  Videos included City Council member PD recruitment videos.

    Informational videos currently created by PRO Team.  Videos included PD recruitment videos.

    Informational videos currently created by PRO Team.  Videos included weather updates television interview.
  • Public Relations Office
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  • No Funding Needed
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    2.5-C Establish educational outreach efforts for English and Spanish speaking residents to inform them about crime prevention tools and participation opportunities.

    Goal complete and ongoing. 

    Goal complete and ongoing. 

    Goal complete and ongoing. 
  • Public Relations Office
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  • No Funding Needed
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    2.6-C Ensure public awareness-training programs are presented to the public each quarter. Utilize school districts to help get the word out to the community. (e.g., What to do at a traffic stop, how Priority 1, 2, and 3 calls for service are adjudicated, and Non-emergency number training). (English and Spanish)

    Goal complete and ongoing. 

    Goal complete and ongoing. 

    Goal complete and ongoing. 
  • Public Relations Office
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  • No Funding Needed
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    2.7-C Ensure appropriate federal, state, local law enforcement partners, and officials meet at Executive Staff meetings quarterly, and receive information in advance about events with regional, statewide, or national significance to ensure the appropriate level of support.

    Communication with partnering federal agencies is fluid, meetings have occurred with different agencies (DEA, DHS ICE, HIDTA, etc.) during this month to coordinate details.

    Communication with partnering federal agencies is fluid, meetings have occurred with different agencies (DEA, DHS ICE, HIDTA, etc.) during this month to coordinate details.

    Communication with partnering federal agencies is fluid, meetings have occurred with different agencies (DEA, DHS ICE, HIDTA, etc.) during this month to coordinate details.
  • Tactical Command Deputy Chief
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  • No Funding Needed
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    2.8-C Initiate use of programs similar to Facebook Live and Skype to communicate crime related press releases directly with the public.

    Goal complete.

    Goal complete.

    Goal complete.
  • Public Relations Office
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  • No Funding Needed
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