Engagment rate indicates how well comunications drive participation among subscribers. Each measurement considers GovDelivery bulletins sent to subscribers over a 90-day time period. If a recipient opens the bulletin or clicks on a link, that recipient is considered engaged. The engagement rate is the percentage of message recipients who are engaged. This measurement allows the communications group to determine if messages are relevant and/or important to residents.

The GovDelivery information delivery platform is the source for subscriber and engagment information. This system includes information categories, topics, subscribers, engagement, impressions and network impact data. Information can be pushed to the public via automation using RSS feeds and manually. No matter the method, each bulletin is measured for engagement. Data is collected by the system and analytics are made available via the system site.