Division employees visit companies to gather information and form relationships that could lead to additional businesses moving to Fort Worth.  We also help small businesses who receive assistance from the partners located at the Business Assistance Center (BAC). The services provided at the BAC will help cultivate the next generation of entrepreneurs and provide growth opportunites for small businesses. Businesses  are able to explore whether they qualify for an incentive to aid in expansion, and we help businesses that need to relocate find a strategic new location.  It is important to track our interactions with existing businesses because, while they do not all lead to short term gains in the tax base, they form the foundation for future business decisions.  This measure reminds us that it is important to take actions for long term gains and to build relationships that will help the economy in the future.

1. Salesforce records of conversations with existing businesses of all kinds - inquiries, incentive requests

2. Salesforce records of visits conducted for Account Management
A report can be created in Salesforce that culls this information from the Notes, Emails, and Calls fields for each company in the database, for a specified time period.
It will need to be made clear that all Division employees except administrative and internal service only are responsible for recording conversations of any kind with businesses, distinguishing between "existing" and "potential".
This report will be ran quaterly by the Economic Development Specialist in charge of the KPI reporting. 

3. The data for this measure is comprised of the number of small businesses receiving substantive services by the Office of Small Business. Staff from the Economic Development Department will track the number of businesses served in Salesforce.

Summing the number of conversations and businesses served using Salesforce.