Increase the visibility of FWCC and WRMC by highlighting events hosted in each facility and the level of Team pride in ensuring the success of all events. Encourage attendees and residents to share content, check-in and post reviews in order to increase awareness and improve customer service. Increase and share the amount of content that appeals to clients and customers (i.e. facility news, client testimonials, employee recognitions and accomplishments) in order to drive business prospects to our websites and submit inquiries and RFPs.

The Marketing Communications Consultant will quarterly submit data and insights from 6 social accounts: 3 for FWCC and 3 for WRMC. Analytics are available on the social media platforms but are reported differently without using a 3rd-party subscription to amalgamate. We will report number of followers, content reach and engagement using export tools from the social sites as well as manual screen shots. Targeted number of new followers for each venue is below.

Total # followers=X

X*.20=Y+X=FY21 Target 

This is a new KPI for the Public Events Dept.  FY21 is the first year the Public Events Department began tracking this KPI.