| Meet or exceed 282,500 future room nights booked for Fort Worth hotels.PE-Public Events |
Analysis | |
Measure Definition & Importance |
The goal of Visit Fort Worth (formerly Fort Worth Convention & Visitor's Bureau) is to book a minimum of 282,500 future hotel room nights in Fort Worth hotels/motels annually. The Fort Worth Convention Center (FWCC) and Will Rogers Memorial Center (WRMC) are economic generators which bring out of town guests into the city. These guests stay at local hotels, eat in local restaurants and spend their money in local shops. Each year the department hosts a variety of conventions, Horse Shows and other events attended by a diverse population from around the world, nation, and state, as well as people in the D/FW area. FWCC and WRMC are marketed by Visit Fort Worth to produce room nights in local hotels/motels. Achieving this goal is crucial to the department because approximately 60% of the budget is derived from Hotel Occupancy Tax (HOT). Tracking this measure enables the department to budget effectively and operate efficiently. The 282,500 rooms nights is the fiscal year end goal.
Hotel room nights booked |
Service Areas |
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PE.3.1 Economic Development (ARCHIVE)
PE-Public Events
Attachments |
Measure Data | Last Calculated 2 months ago |
| Period |  | Status | Room nights booked | High Variance (FY Target) | Low Variance | Overall Target | FYTD room nights booked |
|---|---|---|---|---|---|---|---|
| Aug-16 | | On Target | 25,864.00 | 25,049.00 | 22,544.10 | 25,864.00 | |
| Q1-FY2017 |  | Lagging | 67,397.00 | 70,625.00 | 56,500.00 | 67,397.00 | |
| Q2-FY2017 | | Lagging | 57,809.00 | 70,625.00 | 56,500.00 | 125,206.00 | |
| Q3-FY2017 | | Lagging | 57,779.00 | 70,625.00 | 56,500.00 | 182,985.00 | |
| Q4-FY2017 | | On Target | 101,109.00 | 70,625.00 | 56,500.00 | 284,094.00 | |
| Q1-FY2018 | | On Target | 92,389.00 | 70,625.00 | 56,500.00 | 92,389.00 | |
| Q2-FY2018 |  | Insufficient Progress | 55,631.00 | 70,625.00 | 56,500.00 | 148,020.00 | |
| Q3-FY2018 | | Insufficient Progress | 53,677.00 | 70,625.00 | 56,500.00 | 201,697.00 | |
| Q4-FY2018 | | On Target | 76,755.00 | 70,625.00 | 56,500.00 | 278,452.00 | |
| Q1-FY2019 | | Insufficient Progress | 44,187.00 | 70,625.00 | 56,500.00 | 44,187.00 | |
| Q2-FY2019 | | Lagging | 67,992.00 | 70,625.00 | 56,500.00 | 112,179.00 | |
| Q3-FY2019 | | Lagging | 66,814.00 | 70,625.00 | 56,500.00 | 178,993.00 | |
| Q4-FY2019 | | On Target | 123,780.00 | 70,625.00 | 56,500.00 | 302,773.00 | |
| Q1-FY2020 | | Insufficient Progress | 34,372.00 | 70,625.00 | 56,500.00 | 34,372.00 | |
| Q2-FY2020 | | Lagging | 61,640.00 | 70,625.00 | 56,500.00 | 96,012.00 | |
| Q3-FY2020 | | Insufficient Progress | 28,781.00 | 70,625.00 | 56,500.00 | 124,793.00 | |
| Q4-FY2020 | | Insufficient Progress | 22,526.00 | 70,625.00 | 56,500.00 | 147,319.00 | |
| Q1-FY2021 | | Monitoring/No Info | |||||
| Q2-FY2021 | | Monitoring/No Info | |||||
| Q3-FY2021 | | Monitoring/No Info | |||||
| Q4-FY2021 | | Monitoring/No Info | |||||
| Q1-FY2022 | | Monitoring/No Info | |||||
| Q2-FY2022 | | Monitoring/No Info | |||||
| Q3-FY2022 | | Monitoring/No Info | |||||
| Q4-FY2022 | | Monitoring/No Info |
Data Source Details & Calculation Information |
Room nights is defined as how many rooms are contracted by a group mulitiplied by the nuber of nights stayed (i.e. 300 rooms for 3 nights equals 900 room nights). The room night reports are generated by Visit Fort Worth and sent to Sr. Admin. Assistant each month. The monthly totals are added up and entered onto the Performance Measures spreadsheet each quarter and the ClearPoint data excel spreadsheet. The ClearPoint data excel spreadsheet is kept on the ClearPoint data (\\opendata) (U:) and copies are scanned into the Sr. Admin. Assistant's Documents Library Statistics folder for the current Fiscal Year and hard copies are kept in a Fiscal Year binder.
Quarterly total of room nights of current year compared to prior year of same quarter.
Low Variance = High Variance-20%
Data Owner |
Target Type |