| | WRMC Event DaysPE-Public Events |
Analysis | |
Measure Definition & Importance |
An Event Day is defined as any event taking place in any part of the facility or grounds. Event Days is important to track because it reflects the number of days the facility is in use by contracted events. The Director of Sales is responsible for long and short term booking strategies to maximize revenue/usage opportunities for WRMC and the City. The Director of Sales also targets potential open date periods 3-5 years in advance and pursue large equestrian events to best fit the period with the goal of maximizing revenues and use of facilities. Within the fiscal year, the Sales team collectively pursue events to fill available space and dates. The importance of tracking Event Days is to ensure that revenue is recognized and to keep a historical perspective of the number of event days held in the facility.
Event Days (WRMC) |
Service Areas |
Attachments |
Measure Data | Last Calculated 2 months ago |
Data Source Details & Calculation Information |
The division's Sales team tracks Event Days for each event in the "Statistics" tab for that event in the department's Event Business Management System (Ungerboeck). The statistics are totaled and reported with the variance shown based on the previous year, with an explaination as to why there might be a variance. Event statistics reports are given to the department's two perfomance liasions to be added to the ClearPoint Data spreadsheet and are entered onto a monthly and quarterly Excel spreadsheet kept in the Sr. Admin. Assitant's Documents Library Statistics folder. The ClearPoint data excel spreadsheet is kept on the ClearPoint data (\\opendata) (U:) and hard copies of the reports are kept in a current FY Quartely binder.
Based on the target for the Fiscal Year, numbers are broken down quarterly for anticipated Event Days.
Actual Quarterly Event Days of Current Fiscal Year is compared to Actual Quarterly Event Days of the Previous Fiscal Year
Low Variance=High Variance-20%
Data Owner |
Target Type |