The Water Department has seen a steady increase in our growth across social media platforms. However, one area that has been lacking is the interaction we are having with our customers on those platforms. Our mission is not only to educate others but inspire them to take action. The easiest way for us to measure action on social media is through engagement. This shows that not only are our customers seeing what information we are putting out there but that they also feel the need to do something with that information. Although our target for the FY is 6,000 total engagements, we will be tracking this number monthly to ensure we are growing at a rate to reach the yearly goal. 

We will utilize Hootsuite's tracking metrics to ensure targets are reached. 

Yearly total